Overview

Transmedia storytelling, developing a narrative across multiple platforms to expand learning and engagement, works because it encourages learners to be resourceful, and is social, mobile, accessible, and re-playable. This Infoline will: Provide a framework for good storytelling techniques. Explain what transmedia storytelling is, and why and how it is effective. Help you find a practical and valuable “story structure” for learning design challenges. Describe the trainer’s role in transmedia storytelling. This Infoline comes with tips for designing transmedia learning based on the traditional storytelling framework, and provides examples of effective transmedia storytelling in the business and learning environments.

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9781562869519

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Anders Gronstedt, Ph.D. is the president of Gronstedt Group, which helps global companies like GE, United Healthcare, Deloitte, Microsoft, Kimberly-Clark, Jamba Juice, and government clients like the city of New York improve performance with innovative learning approaches. These include next-generation digital simulations, gaming, and immersive 3D virtual worlds. His articles have appeared in the Harvard Business Review and he hosts a weekly speaking series. Marc Ramos currently leads Google's Professional Development strategy and programs related to the training of educators globally. Previously at Google, he led global instructional design for Google's central people operationsfunction.

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