Overview

According to Gartner, more than 80 percent of consumers are disappointed with the digital services and products they encounter with businesses. The COVID-19 global pandemic has accelerated the demand for business process digitalization, and rising consumer expectations. It has also become clear that exceeding expectations for digitization will define businesses' success immediately and into the future. Hence, business processes digital transformation is being accelerating, entering a new phase. As companies, small and large, aim to perfect their business digitalization strategy, those able to succeed in their digital business process transformation will rapidly respond to a changing global digital environment and embrace new digital technologies and processes. This new revised edition is not about innovative technologies, but digital business transformation strategies. It expands on the concepts and practices of knowledge presented in the first edition, by highlighting strategies learning organizations must adopt for competitive advantage in a global digital environment while embracing the digitalization of new business processes, from management decision challenges to market research strategies, from theory to viable business solutions.

Full Product Details

9781637420713

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Author Information

Marcus Goncalves is Assistant Professor of Management, the International Business Chair, and Director of Academic Programs at the Graduate and Professional Studies department; Nichols College

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