Overview

Discover the Ultimate B2B Sales Playbook Are you ready to revolutionize your sales strategy and achieve unprecedented results? Learn to Love Selling: The Universal B2B Sales Playbook by Mark Cox is the essential guide for B2B sales professionals seeking to elevate their game. Whether you're new to sales or a seasoned sales leader, this book offers invaluable insights and practical tools to help you master the art of selling in today's fast-paced business environment. What You'll Learn In this comprehensive playbook, Mark Cox shares his extensive experience and proven strategies to help you succeed in B2B sales. The book is divided into three parts, each focusing on a critical aspect of sales success: 1. Create Your Sales Playbook: Learn how to develop a powerful value proposition, manage your territory effectively, generate demand, and execute your sales strategy with precision. 2. Build Your Sales Team: Discover the secrets to recruiting, hiring, onboarding, and developing a high-performing sales team that can consistently achieve and exceed targets. 3. Lead Your Sales Team: Gain insights into effective sales leadership, coaching, and management to inspire your team and drive exceptional results. Real-World Success Stories Learn to Love Selling is not just about theory; it's packed with real-world examples and success stories from top entrepreneurs, CEOs, and sales leaders who have implemented these strategies and seen remarkable growth. Mark Cox's hands-on approach and practical advice make this book a must-read for anyone serious about mastering B2B sales.

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9781068856518

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Reviews

"Advance Praise For Learn to Love Selling Don't just take our word for it. Here's what some of the leading voices in sales and business have to say about Learn to Love Selling: ""Whether you are new to sales or an experienced sales leader, Learn to Love Selling by Mark Cox will fill in the gaps and speed you towards greater sales results in B2B sales, ensuring you love selling more than ever."" -Anthony Iannarino, best-selling author of The Negativity Fast and Elite Sales Strategies ""Mark Cox has accomplished the near-impossible task of writing a concise, easy-to-read sales book that is also a comprehensive single-volume guide for sellers and sales managers to learn the skills, tactics, and strategies they need to master to take their careers to the next level."" -Andy Paul, best-selling author of Sell Without Selling Out: A Guide to Success On Your Own Terms ""Mark Cox has decades of experience selling, training salespeople, and coaching sales managers. He has distilled that wisdom into a terrific book that covers core topics from identifying target customers and articulating a value proposition to crafting a repeatable sales process and relevant management practices."" -Frank Cespedes, best-selling author of Sales Management That Works: How To Sell In A World That Never Stops Changing ""This book is not only impactful for the mind to design and deploy new strategies, but it also helps rekindle the reader's love for the selling profession. Filled with compelling personal stories and immediately useful graphics, this book offers an easy-to-apply blueprint to convert a product into predictable revenues."" -Gerhard Gschwandtner, Founder and CEO"

Author Information

"Mark Cox is a leading expert in B2B sales coaching, recognized for his strategic insights and ability to drive significant sales growth. With over two decades of experience, he has facilitated some of North America's largest single-sale transactions, including a billion-dollar deal with a top-10 U.S. bank. Mark's career in sales began in corporate settings, where he excelled in high-stakes negotiations and multi-million-dollar deals. He founded In the Funnel (ITF) Sales Coaching to improve B2B sales teams' performance through a proprietary Sales Playbook, helping hundreds of companies achieve double-digit sales growth. Named one of the leading sales consultants by Selling Power Magazine in 2021 and 2022, Mark's training content is accredited by the Canadian Professional Sales Association (CPSA), where he is also a partner. Mark hosts ""The Selling Well,"" a top-rated podcast on sales strategies, leadership, personal development and mindset, providing valuable insights to sales professionals. Outside of coaching, Mark enjoys playing hockey, drumming in his 90's cover band, and fitness training, reflecting his dynamic and balanced approach to life."

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