Overview

Do you want to know all about persuasive communication? If so, keep reading! Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. Inside this book you will find: - An overview of nonverbal communication - How to manipulate people - All false myths to avoid - Best techniques to use And much more! BUY IT NOW and let your customers get addicted to this amazing book!

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9781806302741

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