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OverviewDo you want to know all about persuasive communication? If so, keep reading! Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. Inside this book you will find: - An overview of nonverbal communication - How to manipulate people - All false myths to avoid - Best techniques to use And much more! BUY IT NOW and let your customers get addicted to this amazing book! Full Product DetailsAuthor: Kasey RatcliffePublisher: Kasey Ratcliffe Imprint: Kasey Ratcliffe Dimensions: Width: 15.20cm , Height: 0.70cm , Length: 22.90cm Weight: 0.141kg ISBN: 9781806302741ISBN 10: 1806302748 Pages: 98 Publication Date: 09 December 2022 Audience: General/trade , General Format: Paperback Publisher's Status: Active Availability: In stock  We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately. Table of ContentsReviewsAuthor InformationTab Content 6Author Website:Countries AvailableAll regions |
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