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OverviewFull Product DetailsAuthor: Linda ColesPublisher: John Wiley & Sons Australia Ltd Imprint: Wrightbooks Dimensions: Width: 13.80cm , Height: 1.20cm , Length: 21.00cm Weight: 0.266kg ISBN: 9780730377665ISBN 10: 0730377660 Pages: 248 Publication Date: 27 March 2012 Audience: General/trade , Professional and scholarly , General , Professional & Vocational Format: Paperback Publisher's Status: Out of Print Availability: Awaiting stock Table of ContentsAbout the author ix Acknowledgements xi Introduction xiii Opening story xv Day 1: What is social media? Policy, plan and profi tability 1 Day 2: Facebook basics and content ideas 29 Day 3: LinkedIn basics and networking using LinkedIn 55 Day 4: Twitter basics and using Twitter for your business 87 Day 5: Online etiquette and preserving your reputation 115 Day 6: YouTube explained 137 Day 7: Making your website work and promoting your social media efforts 161 Wrap 183 Appendix A: Faith s Flowers social media plan 185 Appendix B: Useful resources 189 Appendix C: Glossary 193 Index 197ReviewsAuthor InformationLinda Coles is a social media specialist helping businesses make the most of online tools togrow their customers and networks. Bonus resources can be downloaded from the author's website. Tab Content 6Author Website:Countries AvailableAll regions |
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