Full Product Details
Author: Harry Korine (London Business School, London, England) ,
Pierre-Yves Gomez (Lyon, France)
Publisher: John Wiley & Sons Inc
Imprint: Jossey-Bass Inc.,U.S.
Dimensions:
Width: 16.00cm
, Height: 2.00cm
, Length: 24.20cm
Weight: 0.381kg
ISBN: 9780787962111
ISBN 10: 0787962112
Pages: 176
Publication Date: 12 June 2002
Audience:
Professional and scholarly
,
General/trade
,
Professional & Vocational
,
General
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
Professors Gomez and Korine have written a book that I consider essential reading for firms going global. In demonstrating that globalization is not an end in itself, they emphasize how the process needs above all a total commitment, ambition and adaptabilty on the part of top management --Raymond Barre, Former Prime Minister of France Definitely a must-read for managers struggling with transitions. Through an accurate observation of examples, the authors are proposing a comprehensive process to optimize the success of any globalization. A true energy saver! --Bruno Bonnell, chairman and CEO, Infogrames Entertainment Creating global value tomorrow is the great challenge of today. Based upon careful analysis of numerous company case studies, Korine and Gomez provide simple and effective guidelines to senior executives and entrepreneurs taking the leap into the global market. --M. Susan Kish, chairman, First Tuesday Worldwide Korine and Gomez have ably drilled down the mystique of globalization to bare bones and provided a brilliant guide on how to translate talk into reality. Together with the candid, no-holds-barred analysis of the risks, this book is a compelling read for decision-makers contemplating the leap. --Lim Hwee Hua, member of parliament, Singapore What makes this book extremely readable is the timely and targeted use of metaphors, based on research of real companies and real events. I recommend this book to managers both in central headquarters and regional offices to better understand what globalization really involves. --Gunter Zorn, president, Heidelberg, Asia Not only academics and strategy directors, but also corporate finance officers will benefit from working with this book. The authors provide a comprehensive guide to managing the process of globalizing over time. --M. Arikawa, chairman, Sony Global Treasury Services Plc.
Author Information
Harry Korine is assistant professor of strategic and international management at the London Business School. Pierre-Yves Gomez is professor of strategy and director of the Rodolphe Mérieux Foundation for Entrepreneurial Management at the École de Management de Lyon.
