Overview

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research-before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you'll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the ""ah-ha!"" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer's behaviors, pain points, and constraints Turn interview insights into Minimum Viable Products to validate what customers will use and buy Adapt customer development strategies for large companies, conservative industries, and existing products

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Author Information

Chelsea Kwoka is a Los Angeles-based voice and on-camera actor known for her dynamic range and engaging performances. A Florida native, she earned her bachelor's degree in theater from Florida State University. She enjoys bringing rich characters to life and tends to voice strong female heroines with wit and warmth. Chelsea has worked extensively in both audiobooks and video games, where characters and story reign supreme. With her classical training she understands the nuance needed to bring individuality to each character when working in such complex worlds. Her work is most notably in romance, science fiction, and thrillers. Beyond voice acting, Chelsea produces and acts in films focused on female driven stories. Outside of her professional endeavors, Chelsea is passionate about hiking and camping in Southern California. She is currently studying French and teaches a stroller-Barre class for mothers in early postpartum. When she is not acting professionally, she is still performing for her two young children in their imaginative stories and games.

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