Overview

How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn't been an easy task-until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You'll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers-to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean StartupDive into Customer Acquisition 3.0, an initiative for gaining and retaining customersExplore ways to use AI for marketing purposesUnderstand the key metrics for determining the growth of your startupDetermine the right strategy to foster user acquisition in your companyManage the increased complexity and risk inherent in AI projects

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9781492059318

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Lomit Patel is the Vice President of Growth at IMVU, where he is responsible for driving user acquisition, retention and monetization across all platforms. Prior to IMVU, Lomit managed growth at early stage startups including Roku (IPO), TrustedID (acquired by Equifax), Texture (acquired. by Apple) and Earthlink. Lomit is a frequent speaker at conferences and recognized as a Mobile Hero by Liftoff and Mobile All-Star by Appsflyer.

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