Overview

Leading by Design: Your Blueprint to Executive Design Leadership in Tech Are you a creative tech leader who believes that exceptional design drives success but isn't sure how to reach and succeed at the executive level? This book is a practical guide to executive design leadership. With nearly thirty years of experience in interaction design, design management, and executive roles at startups and tech giants like Apple, Yahoo, and Meta, the author equips the next generation of design leaders with the confidence, influence, and preparation needed to navigate the unique challenges of C-suite leadership. First, you'll learn how to secure the top role, covering everything from building a strong professional foundation to mastering the complexities of the tech hiring process. Then, in ""How to Keep the Top Job,"" you'll find key strategies for demonstrating your value, measuring your impact, and developing a compelling personal brand that resonates at the executive level. You'll receive practical advice on positioning yourself strategically, building strong cross-departmental relationships, and leading effectively, including forming alliances, overcoming challenges, and motivating your team. The final chapters guide you on how to position your design team effectively and establish vital partnerships with key stakeholders. This book offers a rare look into what it takes to reach the top. You'll get exclusive insights from seven tech leaders as they share their journeys and the wisdom they've gained along the way. The lineup includes: Robert Girling, Co-Founder of Artefact Colin Grigson, Design Director at Remitly Lynn Bacigalupo, Product Manager at Icomera Julie Baher, VP of Digital Health at Myriad Genetics Phil Clevenger, VP of Product Experience at DocuSign Ajay Thakur, Head of Cognitive Computing at Uber Anshuman Kumar, SVP and Head of Design at Asana Forget the long climb. This book is your shortcut to the executive table, providing the wisdom you need to elevate your influence, accelerate your growth, and build a legacy that defines your leadership.

Full Product Details

9781997649168

Table of Contents

Reviews

""What started as onboarding support for a new leadership role quickly became invaluable, lifelong guidance. Sally helped me discover the leader I want to be, giving me the confidence to become the best version of that ideal. She's a wonderful coach."" -SVP and Head of Design, Asana ""I struggled to communicate the business value of my product design. Sally's coaching gave me the tools and confidence to recognize and embrace my impact. This transformation helped me be seen as an essential team member, brought in to solve critical problems and design products that reach millions."" -Senior Designer, Microsoft ""Sally's exceptional skill in handling complex, high-pressure political situations gave me invaluable clarity. This clarity not only led to great career opportunities and increased my earnings but also gave me a deep, meaningful sense of purpose in what I do."" -UX Designer, Author, and AI Strategist ""Sally was instrumental in my career change from a Technical Operations Analyst in the US Navy to a corporate role. She helped me define my leadership style and understand my unique contributions to a team. Thanks to her guidance, I was empowered to make an informed and meaningful decision about my career, rather than underselling my talent and skills."" Evan Tatro, Technical Account Manager, AWS ""I trust Sally completely with my innermost thoughts because I never feel judged. She helped me learn to accept myself, embrace my strengths and weaknesses, and understand how others perceive me. This new understanding helped me become a calmer, better communicator, and I finally received the promotion I had been hoping for."" Lead UX Designer, Automation Anywhere

Author Information

Sally Grisedale is a leading expert in product design who has built and led user experience design teams worldwide for major tech firms like Yahoo, Apple, and Meta. Since 2019, she has run her coaching consultancy focused on helping future creative leaders reach and sustain top executive roles. She holds an MA from the Royal College of Art and is a Fellow of the Royal Society of Arts (FRSA). She also graduated from the Co-Active Training Institute's CPCC program and Harvard Business School's AIGA Business Perspectives for Design Leaders Executive Program. She authored ""Leading by Design"" after realizing from her own experience that there is a lack of support and guidance for creative leaders at the highest levels of industry as executives. When she's not coaching, she enjoys gardening at her home in the Lake District of England. You can view her coaching work at https: //www.sallygrisedale.com and subscribe to her newsletter https: //www.leadingbydesign.coach.

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