Overview

Leadership Through the Screen is a business leadership guidebook that tells a story. The book defines and helps provide key solutions for some of the greatest leadership challenges facing global managers today. Written in an easy-to-read manner, each chapter highlights a single issue through the eyes of a fictional VP of marketing. The authors have done the research and included it in these pages so that business leaders do not have to. This book is meant to serve as a map to help modern managers weave their way through many of the fundamental challenges of leading people in a global and virtual realm. It provides the tools, knowledge, and potential solutions these leaders can use to forge successful and productive virtual teams.

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9781948580960

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Joseph Brady is a consultant and researcher and lecturer of marketing and sales management courses at the SBS Swiss Business School in Zurich, Switzerland. His previous written works include chapter contributions about academic case teaching and a peer-reviewed journal article pertaining to student markets in higher education. He is also an experienced sales and marketing professional, with previous roles in both the pharmaceutical and consumer goods industries.

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