Overview

Set against the dynamic world of advertising, Leadership Is Not Automatic presents a captivating fable for young leaders in the workplace. Blending an enthralling story with practical insights, this book dives deep into the complexities of leadership, where every decision has lasting consequences. Follow protagonist, Sam, on his leadership journey-from his role as a first-time manager of a boutique ad agency to a director of a large advertising firm-as he navigates tough conversations, challenging personnel decisions, and the complexities of aligning personal values with business goals. As Sam faces these pivotal moments, he learns that leadership is not automatic-it's about making intentional choices that honour both the people and the business. But the journey doesn't end there. In a game-changing bonus section, the authors reimagine Sam's toughest leadership moments-with the guidance of a coach. How could his decisions have shifted? How might the outcomes have been transformed? This powerful segment offers readers invaluable takeaways, showing how coaching can transform defining moments into leadership breakthroughs that can be applied in their own careers.

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