Overview

The prominent businessman Murat Ülker—who has transformed Yildiz Holding into a global company of over 70,000 employees, operating across four continents with a consumer population of four billion—covers everything from management and leadership to corporate communication and marketing in this book. With a special contribution and artwork by Refik Anadol, a leading media artist exploring the intersection of art, data, and artificial intelligence. Download Poster

Full Product Details

Author:   Ali Atif Bir ,  Murat Ülker
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Weight:   0.500kg
ISBN:  

9783631950647

ISBN 10:   3631950640
Pages:   344
Publication Date:   16 February 2026
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

Telework - Our Subject Is Innovation and Our Future - The End of the Plaza Empire and the Inevitable Rise of Telework in Business Life - The Best Bargain Is an Expensive CEO - Telework Update: New Normal or Back to Old Normal - Could 75 % of Companies Perish by 2027? - What Is the Secret of Ulker’s Marketing Success? - Make Happy, Be Happy - The Higher the Targets, the Higher the Performance! - Post- corona Economy: Simit or Doughnut Economics - Are Most of the Super- Rich People Patriotic, Generous, and Genuinely Interested in the Welfare of Their State? - What Is My Grade This Year? - Is That the End of Retailing as We Know? - We Know the Limits of a Company, What Are the Limits of a Family? - A Good Bargaining Method Is Possible with the Satisfaction of the Other Party - What If I Say I am Prejudiced? Is It also a Bias That I Think I am Biased? - You Can’t Manage a Global Company without Understanding Different Cultures - A Small Contribution to the ""Human Resources Summit"" with Future Skills - The Sustainable Success Model - Turkish Economy at the Crossroads - How Will a 4- Day Work Week Come into Place? For Whom Will It Be Applicable? - The Changing Consumer, Sales Channels, and a Goya in Seattle - A Digital Leader Is Very Different from Other Leaders! - Risk Management in Foreign Partnerships - How Much of a Role Did Executives Play in the Success and Decline of GE’s Life?

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Author Information

MURAT ÜLKER graduated from the Management Department of the School of Administrative Sciences at Boğaziçi University, Istanbul. He later pursued executive training programs in the United States and Europe, including courses at Harvard, Wharton, and IMD. He is the Chairman of the Board of Directors of pladis and Godiva, which bring together global brands such as United Biscuits, Ülker, Godiva, and DeMet’s Candy Company. Under his leadership, the group has expanded internationally and become a key player in the global confectionery and snack market.? Murat Ülker is recognized not only for his business leadership but also for his commitment to philanthropy, particularly in education and social responsibility projects in Turkey and abroad.

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