Overview

AMAZON BESTSELLER IN VIDEO DIRECTION & PRODUCTION And . . . Action! If a message feels important enough for video, it's likely because you want to move the audience to action-potential investors to take a stake in your company, current employees to embrace a new initiative, prospective employees to bring their talents to your organization. Your video can help you inspire your tribe-the people you want to influence-to take action. But if you want them to do more than listen, your audience must feel an authentic connection with you. Veteran filmmaker Vern Oakley offers strategies that can help you relax and be your best, authentic self in front of the camera. The return on investment will be a stronger connection to those you want to reach; heightened respect, prestige, and interest in their organization; a stronger brand; and a longer-lasting legacy. Leadership in Focus is a comprehensive, entertaining guide for leaders who realize that it's not just what you say on camera that's important-it's how you say it. Whether you are a CEO, middle manager, or budding entrepreneur leveraging the power of social media, this book will help you rally others around your message.

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9781966629078

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