Overview

In this book, the prominent businessman Murat Ülker, who has transformed Yildiz Holding into a global company with more than 70,000 employees operating in an area where more than a four billion consumer population lives across four continents, covers everything from management and leadership to corporate communication and marketing, from science and technology to nutrition and health. Murat Ülker not only gives clues to the principles that have enabled him to be successful but also makes many predictions about the future. In these texts written during the pandemic, he also imagines how the future will be shaped while discussing how the pandemic will affect our daily and working lives.

Full Product Details

Author:   Ali Atif Bir ,  Murat Ülker
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Weight:   0.652kg
ISBN:  

9783631900727

ISBN 10:   3631900724
Pages:   388
Publication Date:   13 September 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

"Telework - Our Subject Is Innovation and Our Future - The End of the Plaza Empire and the Inevitable Rise of Telework in Business Life - The Best Bargain Is an Expensive CEO - Telework Update: New Normal or Back to Old Normal - Could 75 % of Companies Perish by 2027? - What Is the Secret of Ulker’s Marketing Success? - Make Happy, Be Happy - The Higher the Targets, the Higher the Performance! - Post- corona Economy: Simit or Doughnut Economics - Are Most of the Super- Rich People Patriotic, Generous, and Genuinely Interested in the Welfare of Their State? - What Is My Grade This Year? - Is That the End of Retailing as We Know? - We Know the Limits of a Company, What Are the Limits of a Family? - A Good Bargaining Method Is Possible with the Satisfaction of the Other Party - What If I Say I am Prejudiced? Is It also a Bias That I Think I am Biased? - You Can’t Manage a Global Company without Understanding Different Cultures - A Small Contribution to the ""Human Resources Summit"" with Future Skills - The Sustainable Success Model - Turkish Economy at the Crossroads - How Will a 4- Day Work Week Come into Place? For Whom Will It Be Applicable? - The Changing Consumer, Sales Channels, and a Goya in Seattle - A Digital Leader Is Very Different from Other Leaders! - Risk Management in Foreign Partnerships - How Much of a Role Did Executives Play in the Success and Decline of GE’s Life?"

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Author Information

Murat Ülker was born in 1959. He graduated from the Management Department of the School of Administrative Sciences at Bog˘aziçi University, Istanbul. Murat Ülker is the Chairman of the Board of Directors of pladis and Godiva, which includes United Biscuits, Ülker, Godiva, DeMet’s Company.

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