Overview

In Lead Like the Boss: The Bruce Springsteen Framework to Elevating Your Leadership, veteran strategist, marketer, and management consultant, Andy Freed, delivers a compelling and actionable message about leadership and communication for everyone expected to inspire others to perform at their best. Freed ditches the sterile, tired formulaic approach you'll find in most ""leadership guides"" and focuses squarely on the crux of leadership: clearly communicating with others in a way that captures their attention and persuades them to buy in. Following the arc of Bruce ""The Boss"" Springsteen's legendary stage performances, the author demonstrates how to communicate your ideas to your followers and colleagues in ways that are authentic, intentional, and effective. You'll learn how to mold your communication style to match specific kinds of situations, encounters, and audiences. Lead Like the Boss shows you how to prepare for specific presentations and match the content and style of your message with the feelings you're trying to bring out in your audience; use consistent core messages to maintain alignment to company goals and vision; and focus on the things your people and your company are doing right--and thanking them appropriately--to inspire loyalty and reward exceptional performance.

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Andy Freed is a CEO with more than thirty years of experience leading organizations through growth and transformation. As head of Virtual, Inc., he's partnered with some of the world's most influential companies--including Microsoft, Meta, and Google--to build coalitions, inspire alignment, and deliver results.A podcast host and frequent speaker, Andy shares his core belief that leadership is communication--an idea brought to life in Lead Like the Boss with lessons drawn from Bruce Springsteen's legendary performances. Mitch Crawford grew up telling narrative, improvisational stories with his brother, using stuffed animals, tiny army men, and Star Trek action figures as characters. This carried forward to adulthood, crafting such stories with his children, as well as reading storybooks, picture books, and young adult literature aloud to all five offspring. He once read all nineteen original Gertrude Chandler Warner Boxcar Children books to his two young boys one summer, chipping away at them each night before bedtime. A high school teacher for twenty years in history, economics, fine arts, and computer science, Mitch realized that voice inflection, vocal and kinesthetic surprises, and even reading aloud helped keep his students engaged in course material. Now an actor, model, and voice-over artist, his personal branding invokes the smart, funny, and occasionally aloof dad or guy-next-door, or the serious and principled lawyer, doctor, or businessperson. This personal history and these characteristics have helped develop a sincere, trustworthy voice that resonates well with children's literature, first- and third-person POV fiction, nonfiction, biography/memoir, and self-help books. A graduate of Villanova University with a dual major in psychology and philosophy, and an MA and teacher's certification from The Ohio State University, Mitch does his homework and knows how to relate to his audience. For fun, he played volleyball for Villanova in the late 1980s when short shorts and high socks were en vogue. After twenty-five-plus years of that, he switched to tennis, which takes a lesser toll on his body (well, sort of). Mitch loves hiking and traveling with his wife, sneaking out to Five Guys with step-daughter Grace, and being outdoors with their dogs, Izzy and Grommit.

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