Overview

This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing -- this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems and creating documentation. It's a comprehensive, practical guide that's simple to follow and easy on the eye.

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9780578540030

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Andrew Couldwell is a designer who codes, with over 15 years of experience. In recent years he's led the design and creative direction of digital brands, products, and design systems at Adobe and WeWork, and has worked on digital design projects for the likes of Red Bull and NASA. He's now a freelance web designer and developer. He's also the founder and curator of Club of the Waves. Andrew is a British expat, now living and working in the United States. He loves what he does, and is excited to share what he's learned with you in this book. Meagan grew up between New York and Florida. She has served as a Creative Director in NYC, freelanced for industry-leading companies like Dribbble, MetaLab, Change.org and Adobe, and spoken at design industry events in 18 cities, in 8 countries around the world.

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