Overview

This book analyzes the legal tensions that exist in the economy that purports to ""reanimate"" the dead using postmortem digital technologies. Technological reanimation has proven to be big business, with many notable commercial entities investing in this ""afterlife economy"". Postmortem technologies convincingly replicate the appearance, physiognomy, conversation styles, and thought patterns of a deceased individual by generating digital copies that act in their stead. In the entertainment industry, new works can be created with dead celebrities through a postmortem copy that is managed by their representatives. The result is an economy in which the dead are offered as a product or service to consumers, with some having their artistic legacies extended past death through an ""afterlife career"". Many stakeholders stand to benefit from such a lucrative afterlife economy, but the law is simply not prepared for the issues that will arise with this exploitation of the dead. Reanimation requires the exploitation of one’s reputation, persona, artistic works, and personal data. However, the corresponding legal protections are either nonexistent, inapplicable, or inconsistent across borders – depending on which posthumous interest is analyzed. In response, and by studying the contours of the existing legal protections in the afterlife economy, this book proposes a system rooted in the ""shared ownership"" of one’s postmortem copy and the responsible ""stewardship"" of legacies through fiduciary duties. Law and the Digital Reanimation of the Dead will be of considerable interest to scholars working in the areas of entertainment law, intellectual property, and law and technology, as well as others with professional interests in the area.

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9781032859316

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Pranav Menon is the Managing Director of GreenPoint Movie Partners and Legal Director and Privacy Regulatory Specialist at GreenPoint Global. As a licensed attorney and a member of the New York state bar, he brings multi-jurisdictional expertise spanning intellectual property, entertainment, and technology law. Originally hailing from India, Pranav earned his BA LLB from Symbiosis Law School (Pune) before completing his LLM and SJD at Penn State Law, Pennsylvania State University. Pranav’s scholarship explores the intersection of law, technology, and entertainment culture. As a passionate consumer and analyst of cinema, television, and pop culture, Pranav is dedicated to shaping the evolving discourse on technology and entertainment laws by blending his personal knowledge with his professional acumen.

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