Overview

In today's interconnected global economy, strategic partnerships have become essential for sustainable growth. Leading organizations recognize this shift: over 95% of Microsoft's annual revenue flows through its partner ecosystem, demonstrating the transformative power of collaborative business models. Traditional customer acquisition methods are losing effectiveness. Rising costs, market saturation, and widespread resistance to cold outreach-across email, phone, and social media-have rendered conventional ""top of funnel"" tactics increasingly obsolete. Customers have simply tuned out. This paradigm shift explains why 76% of CEOs surveyed by Accenture predict their business models will be unrecognizable within five years. These leaders are pivoting from direct sales strategies toward partnership ecosystems that deliver measurable advantages: accelerated sales cycles, increased deal sizes, higher close rates, and improved customer satisfaction. Despite these compelling benefits, 70-95% of B2B partnerships fail. The primary cause? Absence of a structured, proven methodology. LAUNCH presents the PARTNERNOMICS(R) Quick Launch methodology-a systematic 10-step framework for building a profit-focused partnership program in 90 days. Rather than experimenting with untested approaches, readers gain access to a methodology validated by more than 4,300 companies across 97 countries. Since founding PARTNERNOMICS(R) in 2014, Dr. Mark Brigman (author) has led this international coaching and advisory firm in helping organizations-from Fortune 50 enterprises to emerging startups-implement proprietary strategic partnering methodologies. Leveraging 'the science of partnering'(R), these companies have achieved exponential growth by transforming how they collaborate, compete, and create value in the marketplace. You can too! Disclaimer: This book is for educational purposes only and does not guarantee results. Business outcomes vary based on many factors outside the author's control. Nothing herein should be taken as legal, financial, or professional advice. The author and publisher disclaim liability for any losses or decisions made from the use of this material.

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