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OverviewThis book is the first longitudinal study that addresses language policy and planning in the context of a major international sporting event and examines the ideological, political, social, cultural, and economic effects of such context-specific policy initiatives on contemporary China. The book has important reference value for future research on language management at the supernational level and language services for linguistically complex events. At the same time, it presents some broader implications for current and future language policy makers, language educators and learners, particularly from non-English speaking backgrounds. Foreword by Ingrid Piller Full Product DetailsAuthor: Jie Zhang , Ingrid PillerPublisher: De Gruyter Imprint: De Gruyter Mouton Volume: 21 Weight: 0.578kg ISBN: 9781501521072ISBN 10: 1501521071 Pages: 281 Publication Date: 19 December 2022 Audience: Professional and scholarly , Professional & Vocational , Professional & Vocational Format: Paperback Publisher's Status: Active Availability: Manufactured on demand We will order this item for you from a manufactured on demand supplier. Table of ContentsReviewsAuthor InformationJie Zhang, Zhongnan University of Economics & Law, Wuhan, China. Tab Content 6Author Website:Countries AvailableAll regions |