Overview

Language in Use: Metaphors in Non-Literary Contexts is a kaleidoscope of studies born from the belief that there is always something more to say about metaphor. What unites the pieces of this kaleidoscope is that all chapters rely on conceptual metaphor theory. As such, they bring together applications of this theory (and some of its further developments) in a variety of contexts and types of discourse, against a multitude of cultural backgrounds.The book is structured into two sections. The first, Metaphors at play and work, is dedicated to the use of metaphors in everyday language. Particular attention is paid to metaphors of, and in, translation and specialised jargons, and color terms-driven metaphors. The second, Living with metaphors, builds on metaphors in private discourses, including diaries and life stories, and in public ones, pertaining to the political arena, advertising, media campaigns, the foreign language teaching environment, and the film industry.

Full Product Details

9781443888844

Table of Contents

Reviews

'Conceptual Metaphor theory is not new in itself and there has been quite substantial research that has been done based on it. So, it is not in the approach that the novelty of this volume resides. It is rather in its potential of offering a kaleidoscopic view on the inexhaustible topic of metaphor (as the editor's declared intention was for it to do) and thus, of opening doors to further multi-faceted investigations in its area. Well-conceived, this carefully-made selection of contributions to the study of metaphors may be of interest to a heterogeneous readership – descriptive, cognitive and comparative linguists, translators, teachers of foreign languages, politicians, advertisers or film makers.'Silvia PascuTibiscus University Timișoara Romanian Journal of English Studies, 13:1 (2016)

Conceptual Metaphor theory is not new in itself and there has been quite substantial research that has been done based on it. So, it is not in the approach that the novelty of this volume resides. It is rather in its potential of offering a kaleidoscopic view on the inexhaustible topic of metaphor (as the editor's declared intention was for it to do) and thus, of opening doors to further multi-faceted investigations in its area. Well-conceived, this carefully-made selection of contributions to the study of metaphors may be of interest to a heterogeneous readership - descriptive, cognitive and comparative linguists, translators, teachers of foreign languages, politicians, advertisers or film makers. Silvia Pascu Tibiscus University Timisoara Romanian Journal of English Studies, 13:1 (2016)

Author Information

Loredana Pungă is a Reader in the Department of Foreign Languages and Literatures at the West University of Timișoara, Romania. Her domains of expertise are English lexicology, applied and cognitive linguistics and translation studies. She received an MA in British and American Studies and a PhD in Philology (awarded upon defending a thesis focusing on various linguistic aspects of ecological discourse) from the West University of Timișoara. Her publications include On Language and Ecology (2006) and Words about Words: An Introduction to English Lexicology (2011), and book chapters in edited volumes. Loredana Pungă is also the co-editor of two volumes published by Cambridge Scholars Publishing, and a member of the editorial boards of British and American Studies and Translationes, both yearly academic journals. She has published over thirty articles in her areas of research both in Romania and abroad.

Tab Content 6

Countries Available