Language, Gender and Ideology: Constructions of Femininity for Marriage

Author:   Saumya Sharma
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367734701


Pages:   216
Publication Date:   18 December 2020
Format:   Paperback
Availability:   In Print   Availability explained
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Language, Gender and Ideology: Constructions of Femininity for Marriage


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Full Product Details

Author:   Saumya Sharma
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge India
Weight:   0.420kg
ISBN:  

9780367734701


ISBN 10:   0367734702
Pages:   216
Publication Date:   18 December 2020
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction 1. Gender, Feminism and Femininity 2. Critical Discourse Studies: Concepts and Tools 3. Consuming Brides: Discursive Construction in Matrimonial Advertisements 4. The Discourses of Bridal Care 5. Media, Discourse and Gender 6. Ideology, Femininity and Performativity: Bridal Psyche and Responses. Conclusion.

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Author Information

Saumya Sharma is Assistant Professor (linguistics) at the English and Foreign Languages University, Lucknow Campus, Lucknow, India. She was a guest faculty member at the Indian Institute of Technology Kanpur for a year, where she taught a course on composition and communication skills. She has published in the areas of English language teaching, stylistics and critical discourse analysis, and has authored the book Common Errors in Everyday English . Her research interests include examining the discourse-psychology interface, particularly gender issues, vocabulary teaching and critical pedagogy.

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