Overview

In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines. In pay per click (PPC) campaigns, the landing page will also be customized to measure the effectiveness of different advertisements. By adding a parameter to the linking URL, marketers can measure advertisement effectiveness based on relative click-through rates. When you build a landing page, and you are going to invest time and money to get people to visit it, it makes sense to optimize that page to accomplish optimal ROI. This book answers 100 most asked questions like: How long does a landing page last before you change it to a better one? And do you have a different landing page for every single ad, every single offer? Why not? This book covers all the basics on building specific measurable offers, not generalities. This book covers measuring if they're working or not, improving the metrics and make them work better. Landing pages is direct marketing, read this book if you have a website: everyone with a website is a direct marketer.

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9781921523748

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