Overview
Authoritative and illuminating, this book demonstrates how we reveal the secrets of our character through the disclosures we make about ourselves in the online world. The author expertly explores whether online information about people, derived from their search patterns, personal detail disclosures and the language they use when posting text, are all related to their personalities. The Internet era has given rise to an enormous explosion of data that is refreshed daily on a massive scale. The growth of online social network sites has created opportunities for more and more people to reveal intimate details about themselves and their lives. While some of these disclosures are consciously made, other, more subtle forms of person profiling can be produced by examining patterns in our online behavior and the language we use in our online posts. As this book will show, techniques have been developed which enable researchers to build detailed personality profiles of people without their awareness, by examining online behaviour and psycholinguistic analysis. Establishing how unlocking the full potential of `big data' is dependent on having the right analytical tools that can be applied speedily and cost-effectively on a massive scale, the author also asks how powerful these methods are, and can they really be used to influence us in the way their critics fear and proponents claim. Explaining how we reveal the secrets of our character through the disclosures we make about ourselves in the online world, this is fascinating reading for students and academics in psychology, linguistics, computer science, and related areas.
Full Product Details
Author: Graham Hallet
Publisher: Taylor & Francis Ltd
Imprint: Routledge
ISBN: 9780415005111
ISBN 10: 0415005116
Pages: 224
Publication Date: 20 June 2019
Audience:
College/higher education
,
Undergraduate
,
Postgraduate, Research & Scholarly
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Author Information
Barrie Gunter is Emeritus Professor at the School of Communication, Media and Sociology, University of Leicester. His latest research is concerned with the measurement of celebrity capital and fame; cognitive impact of televised news; the effects of digital brand advertising online aimed at children; developments in the psychological classification of consumers; news media and social media in the Arab world; the role of different media in the sexualisation of children; the effects of video games on violent behaviour; the nature, effects and regulation of food advertising; and predicting the box office performance on movies.
