La Casa Que El Queso Construyó: Vida Inusual Del Emigrante Mexicano Que Definio Una Industria Global Multibillonaria

Author:   Miguel A. Leal
Publisher:   John Wiley & Sons Inc
ISBN:  

9781394205448


Pages:   304
Publication Date:   09 November 2023
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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La Casa Que El Queso Construyó: Vida Inusual Del Emigrante Mexicano Que Definio Una Industria Global Multibillonaria


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Overview

A quintessential American dream story from a Mexican entrepreneur who shares the tale of building a multi-million-dollar business from scratch, complete with both success and failure, and always a vision of hope Leal came to the U.S. penniless as a teenager, speaking almost no English; he literally slept in the boiler room of a Wisconsin cheese factory for months before he was caught. Through hard work, grit, and ingenuity Leal would go on to launch his own business. He is widely credited with introducing Mexican cheeses to the U.S. market and grew his company to a multibillion-dollar success story. Yet, like many successful entrepreneurs, Leal’s great successes were matched by personal failures: the end of a marriage; trouble with law enforcement; and the deeply felt sense that there must be something more to life than great wealth. Leal’s memoir, THE HOUSE THAT CHEESE BUILT, is both a beautiful illustration of the immigrant experience—isolation, fear, and ambition for a better life and assimilation—as well as a thoughtful personal account of entrepreneurship and all its benefits and costs.

Full Product Details

Author:   Miguel A. Leal
Publisher:   John Wiley & Sons Inc
Imprint:   John Wiley & Sons Inc
Dimensions:   Width: 15.80cm , Height: 2.80cm , Length: 23.10cm
Weight:   0.476kg
ISBN:  

9781394205448


ISBN 10:   1394205449
Pages:   304
Publication Date:   09 November 2023
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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MIGUEL LEAL fundó los Productores de Queso Mexicano en 1994. Leal finalmente vendió su negocio a Sigma Alimentos, quien usó sus recetas para ganar el Campeonato Mundial de Queso 2020. Hoy en día, Miguel está profundamente involucrado en un nuevo proyecto apasionante: apoyar el movimiento de agricultura orgánica de Méjico con una granja propia.

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