Overview

One of the primary worries of small business owners around the globe is how to make sure their enterprise makes money. You need your business to not only make money but you need it to make a profit after you have paid your overhead expenses. The financial definition of profit is the balance of total revenue less than your total expenses. The real world data is frightening. 50% of all small business owners will be out of business in 5 years. That means if it's not you, it's the guy next to you. How does it happen? Take your pick. - Employees - Legal - Marketing - Customer service - Finances - YOU... The reality is this. If you want to make it in business, whether a home based business, a mail order business, online eCommerce business, offline business, global business or otherwise, you better be good at marketing, sales & selling. Real good. Most are not.

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