Overview

A marketing strategy is a series of steps or actions taken by a business to increase sales, grow a brand or to feature the value of the product, known as a value proposition. A marketing strategy appeals to the customer and aims to make them want to learn more about the business or its products. To appeal to the customer, a business needs to understand who the customer is and how they make purchasing decisions. With specific goals in mind, companies can design a marketing strategy to reach them. Developing a marketing strategy generally follows an outline of steps to reach the goal. This book will help you win new customers in 3 ways: flooding into near markets, increasing market coverage and presence, and reaching for far markets. This book should be essential reading for busy managers at all levels.

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