Overview

Full Product Details

Author:   Beverly Adab ,  Cristina Valdes
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.570kg
ISBN:  

9781138437463

ISBN 10:   1138437468
Pages:   222
Publication Date:   12 July 2017
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction - Beverly Adab & Cristina Valdés Translating Advertising: Painting the Tip of an Iceberg - Marieke de Mooij Advertising: Some Challenges to Translation Theory - Jeremy Munday Translating Advertisements across Heterogeneous Cultures - George Ho Exploring Advertising in a Global Context: Food for Thought - Carmen Millán-Varela Women, Water and Cleaning Agents: What Advertisements Reveal about the Cultural Stereotype of Cleanliness - Ira Torresi Similar Concepts, Different Channels: Intersemiotic Translation in Three Portuguese Advertising Campaigns - Elsa Simões Lucas Freitas Translational and Marketing Communication: A Comparison of Print and Web Advertising of Italian Agro-Food Products - Delia Chiaro Brand Leadership at Stake: Selling France to British Tourists - Carolyn Sumberg

Reviews

Author Information

Beverly Adab is an Honorary Fellow in Translation Studies and French at Aston University, UK. Her research interests include advertising and translation, semiotics, translation critique and subtitling. Cristina Valdés Rodríguez is a senior lecturer in English Philology at the University of Oviedo, Spain. Her research interests include audiovisual translation, screen translation and translation theory.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions