Overview

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: Financial analytics – cashflow, profitability, sales forecasts Market analytics – market size, market trends, marketing channels Customer analytics – customer lifetime values, social media, customer needs Employee analytics – capacity, performance, leadership Operational analytics – supply chains, competencies, environmental impact Bare business analytics – sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: What is it? When should I use it? How do I use it? Tips and pitfalls Further reading

Full Product Details

Author:   Bernard Marr
Publisher:   Pearson Education Limited
Imprint:   FT Publishing International
Dimensions:   Width: 15.60cm , Height: 1.20cm , Length: 23.10cm
Weight:   0.380kg
ISBN:  

9781292017433

ISBN 10:   1292017430
Pages:   280
Publication Date:   10 February 2016
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1: Business Experiments / Experimental Design / AB testing 2: Visual Analytics   3: Correlation Analysis 4: Scenario Analysis  5: Forecasting / Time Series Analysis   6: Data mining 7: Regression Analysis 8: Text Analytics 9: Sentiment analysis 10: Image Analytics  11: Video Analytics 12: Voice Analytics 13: Monte Carlo Simulation   14: Linear Programming 15: Cohort Analysis   16: Factor analysis 17: Neural Network Analysis 18: Meta Analytics - Literature Analysis    19: Quantitative Surveys   20: Qualitative Surveys 21: Focus Groups   22: Interviews 23: Ethnography 24: Text Capture 25: Image Capture 26: Sensor Data 27: Machine data capture   28: Predictive sales analytics 29: Customer Profitability analytics  30: Product Profitability analytics 31: Cashflow analytics 32: Value Driver Analytics 33: Shareholder value analytics 34: Risk Reward Analytics 35: Unmet need analytics   36: Market Size Analytics   37: Demand Forecasting 38: Market Trend Analytics   39: Non-customer analytics  40: Competitor analytics 41: Pricing analytics  42: Marketing channel analytics 43: Brand Analytics   44: Customer satisfaction analysis  45: Customer Lifetime Value Analytics 46: Customer segmentation analytics   47: Sales Channel Analytics  48: Web Analytics   49: Social Media Analytics 50: Customer Engagement Analytics 51: Customer Churn Analytics   52: Customer acquisition analytics   53: Capability Analytics   54: Capacity Analytics 55: Employee Churn Analytics   56: Recruitment channel analytics   57: Competency acquisition analytics 58: Employee Performance Analytics 59: Corporate culture analytics 60: Leadership Analytics    61: Fraud Detection Analytics 62. Core Competency Analytics 63: Supply Chain Analytics   64: Lean Six Sigma Analytics 65. Capacity Utilisation Analytics 66: Project and Program Analytics  67. Environmental Impact Analytics 68: Corporate Social Responsibility (CSR) Analytics

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Author Information

Bernard Marr is a leading global authority on organisational performance & business success. He regularly advises organisations & governments across the globe & is an acclaimed, award-winning keynote speaker, researcher, consultant & teacher. He's acknowledged by the CEO Journal as one of today’s leading business brains.

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