Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients

Author:   Peter Cheverton ,  Byan Foss ,  Tim Hughes ,  Merlin Stone
Publisher:   Kogan Page
ISBN:  

9781280435478


Pages:   329
Publication Date:   01 January 2004
Format:   Undefined
Availability:   Available To Order   Availability explained
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Key Account Management in the Financial Services Industry: Tools and Techniques for Building Strong Relationships with Major Clients


Overview

Compiled from original in-depth research and interviews, 'Key Account Management in Financial Services' is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during and after' guide to practical implementation.

Full Product Details

Author:   Peter Cheverton ,  Byan Foss ,  Tim Hughes ,  Merlin Stone
Publisher:   Kogan Page
Imprint:   Kogan Page
ISBN:  

9781280435478


ISBN 10:   128043547
Pages:   329
Publication Date:   01 January 2004
Audience:   General/trade ,  General
Format:   Undefined
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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