Overview

Muji's art director shares his own personal creative process. Kenya Hara inspires the world with his impeccable design, from the subtle atmospheres and environments he creates as the art director of Muji and his ethereal exhibition designs to his simple everyday objects, packaging and books. His design aesthetic can be traced back to a private practice: the diligent drafting of ideas and forms in delicate sketches and drawings that ultimately develop into compelling solutions. For the first time in his career, Hara gives insight into the captivating early stages of his design process. Ranging from tentatively sketched beginnings to confident designs of complex concepts, Draw immerses readers in the renowned designer's 40-year-long process of sketching and drawing by hand, leaving no doubt about the origins of his authentic designs. From Olympic logos to silhouettes of dogs and detailed drawings of knots, Hara's drawings are as expansive in subject matter as they are minimalist. Their technical skill engenders a true appreciation for draftsmanship, and could motivate even the most art-averse person to start doodling. Set to inspire the next generation of creatives, Draw is a gentle, persuasive call for the return to analog processes in the design cycle. Kenya Hara (born 1958) graduated from Musashino Art University in Western Tokyo, and has been a member of its design faculty since 2003. Since 2001, Hara has served as the art director of Muji. His previous books on design include Designing Design, Designing Japan and 100 Whites. SELLING POINTS: . Kenya Hara is the art director of Muji and one of the most influential designers in Japan. . For the first time in his career, Kenya Hara shares insight into the early stages of his creative process, highlighting the importance of a return to analog methods through an exploration of his drawings. 300 illustrations

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9783037787618

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