Overview

This text combines a theoretical study of Japan's economic structures and multinational enterprises with a post modern analysis of the contemporary multinational enterprise. The author considers the appropriateness of the post modern approach for discussing economic activities, in particular the New Economy, and also Japanese society and culture. Kensy analyses Japan's economic structure, interpreting its methods, strategies and results in a post modern context and presents a survey of socio-economic development in Japan since the beginning of westernization. He goes on to discuss Japanese models for the transformation of society in the future, with particular reference to the Keiretzu. Finding Japan to be a truly postmodern society, Kensy shows that it is prepared to be a leader in the New Economy.

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9780333921753

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'...his book is still well worth reading. Rarely can one find such a detailed overview of the postmodernist approach...the book will stimulate debate and instruct students.' - John F. Wilson, University of Nottingham, Business History

Author Information

RAINER KENSY is Senior Member in charge of investment solutions and alternative assets of the Family Office at UBS AG. He has over 12 years experience in equity sales, product structuring and portfolio management at Merrill Lynch, Credit Suisse and Salomon Brothers in Germany, Japan and Switzerland. He has a MBA from the University of Masssachusetts and Ph.D. in Financial Economics from the University of St. Gallen, Switzerland. He has written more than 30 international publications, including two books.

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