Overview

Are you trying to make sense of emerging technology? Do you have big plans to derive business value from data but don't know where to start? Take a journey with leading business technologist and award-winning blogger, Katrina Read, as she shares her expertise, tackles the impact of emerging trends, and captures insight from organisations innovating with big data, analytics and cognitive computing. As requested by her loyal readers, we've pulled together a collection of the most popular articles published on katsinsight.com so you can read them on the go and be inspired on your journey to business insight. The only book that compares marketing with dating, transporting giraffes with enterprise planning, and saving endangered animals with security intelligence - kat bytes sits at the intersection between business and technology, where data meets insight with a dash of Aussie humour.

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9781537430218

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Author Information

Katrina Read is a global Business Technologist and Technical Executive with expertise in customer success, data-driven marketing, mobile engagement, big data, analytics and cognitive business, and is passionate about using technology to make the world a better place. With over 15 years experience at the intersection of business and technology, she has inspired organisations across a range of industries to get to know their customers better by asking more questions, uncovering greater insight, and transforming their business with data. Throughout her career, Katrina has been recognised for her achievements and leadership in the industry, including being awarded the Adacel Software Engineering Award, Worldwide Analytics Architect of the Year, Worldwide Solutions Consultant of the Year, ARN Women in ICT Technical Award, and voted one of Australia's Top 20 Business Blogs.

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