Overview

In the turbulent years following World War II, two industrial titans-Henry J. Kaiser and Joseph W. Frazer-set out to challenge Detroit's Big Three and change the face of American automobiles forever. Kaiser-Frazer: Postwar Hope, Prewar Minds chronicles the bold rise and eventual fall of Kaiser-Frazer Corporation, from its remarkable debut as the maker of sleek postwar sedans to its ultimate retreat from the fiercely competitive U.S. car market. Drawing on meticulous research and rich storytelling, this definitive history traces the company's pioneering innovations, including its early commitment to safety, stylish body designs, and the daring launch of the compact Henry J. It follows the evolution of Jeep under Kaiser's leadership and the global reach of the brand that survived long after Kaiser's passenger cars disappeared. More than just a story of cars, this is a story of ambition, resilience, and the unforgiving realities of industrial America. For car enthusiasts, business historians, and readers captivated by stories of innovation and risk, Kaiser-Frazer: Postwar Hope, Prewar Minds offers an unforgettable journey through one of the most fascinating chapters in automotive history.

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9781923545502

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