Awards

• Winner of British Book Design and Production Awards 2011 (UK)

Overview

What's your type? Suddenly everyone's obsessed with fonts. Whether you're enraged by IKEA's Verdanagate, want to know what the Beach Boys have in common with an airline or why it's okay to like Comic Sans, Just My Type will have the answer. LEARN WHY USING UPPER CASE GOT A NEW ZEALAND HEALTH WORKER SACKED. Refer to Prince in the TAFKAP years as a Dingbat (that works on many levels). Spot where movies get their time periods wrong and don't be duped by fake posters on eBay. Simon Garfield meets the people behind the typefaces and along the way learns why some fonts, (like men) are from Mars and some are from Venus. From type on the high street and album covers to the print in our homes and offices, Garfield is the font of all types of knowledge.

Full Product Details

9781846683015

Table of Contents

Reviews

This is a brilliant book, and Mark Stevenson is the perfect guide to a dizzying future that is already here. Genetic innovation. Social robots. Nano-factories. The ideas come so quickly, with such great humour - it's like the smartest dinner party you've ever attended. Peter Miller, author The Smart Swarm

Emma writes: This strangely compelling book raises questions for the modern world, such as if Comic Sans can ever be taken seriously, and if using caps lock in emails is a sackable offence. An amazing and informative look at the how and why of font creation and selection, this book is sure to appeal to the serious font-studier as well as the merely curious.

Light-hearted but comprehensive, from rather odious typefaces, such as the hairy Grassy, to the ubiquitous Helvetica, each font is given a rundown. Garfield says he's unable to walk past a sign until he has identified the typeface. Now, neither can we. * Monocle * A celebration of our way with words * Observer * Hugely entertaining ... a lively history ... my considerable enjoyment of this book may have been enhanced by the fact that I've always been very interested in print design. But even those who have never considered the beauty of the Baskerville Q ... should find themselves being drawn in by Garfield's enthusiasm and wit -- Anna Carey * Sunday Business Post * Brilliant ... whether you're a graphics geek or have never given a second thought to what you're reading, don't miss this quirky, fact-filled font fest. -- Lauren Laverne * Grazia * A quirky introduction to fonts ... Simon Garfield is careful to tickle as much as he teaches ... Just My Type is fun. If you have ever looked at the drop-down menu in Word and wondered what a Garamond is, or what's meant to be new about Times New Roman, Garfield will be just your type. -- Peter Robins * Daily Telegraph * Dozens of compelling anecdotes are clearly told by Simon Garfield in this eye-opening book, which is utterly convincing in its central idea - that we are surrounded by fonts and influenced by their subtle message ... a delightful, brain-expanding book. -- Harry Mount * Mail on Sunday * Garfield's great strength is his storytelling. His book comprises dozens of lovely vignettes, anecdotes that make a potentially dusty subject utterly compelling ... he shows as judicious a sense of imagery as he has of more technical description ... a fine primer -- Archie Bland * Independent on Sunday * A lively history of fonts, from the first moveable letters used by Johannes Gutenberg in the 1440s to the latest cutting edge typefaces ... lavishly and imaginatively illustrated ... a joy to look at as well as to read ... encapsulates the romance and magical possibilities of type. -- Anna Carey * Sunday Business Post * Chatty, anecdotal ... illuminates even a walk to the shops * Sunday Times * Superb ... it is a fascinating and funny book that delves into the history and oddities of typefaces throughout the ages ... it's full of weird and wonderful stories. -- Doug Johnstone * Big Issue * A gift for aesthetes and arty types ... funny and fascinating -- Bea Hodgkin * Easy Living * Just My Type is a font fanatic's dream -- Alison Flood * Wired Magazine * Garfield convinces us it's okay to actually like typography. What shines about this book is its accessibility; you don't have to be a typeface historian or a designer to find it enthralling ... It's fascinating to read about the history, origins and revolutions of typefaces, and this book strikes a great balance between fact and humour. Garfield's book isn't snobbish or elitist, and this is its most refreshing quality - it's for everyone to enjoy and share ... reading this book may just change your life; it'll certainly make you smile. If nothing else, it'll make you appreciate the beauty - and sometimes the horror - that is all around you. -- Nick Booth * Time Out * Garfield is extremely knowledgeable about type history while ignoring the politics and egos ... the tone is often funny and always entertaining ... thoroughly enjoyable. -- Steven Heller * Financial Times * A delight from start to end * The Age, Australia * A whistle-stop tour of fonts ... Garfield's book will open your eyes to the array of typefaces that demand our attention every day. -- Emma Hagestadt * Lady * Punchy and entertaining overview of typography ... Garfield's intriguing book can send you online to look more deeply, typographically speaking into the character issue. -- Liam Stebbing * Irish Times * Garfield has a track record of making odd subjects fascinating ... a weirdly addictive book. * Saga * Engrossing ... I've long been a fan of Garfield's popular touch, but he also writes knowledgeably about the minutiae of printing and layout. The book is attractive too ... for this book's many pleasures he should, at least, have a typeface named after him. -- Nick Curtis * Evening Standard * The most interesting and entertaining parts of the book are the glimpses into the strange internet world of type fanaticism. -- Sebastian Carter * TLS * Equipped with both knowledge and a nimble way with words, Garfield is an entertaining and congenial guide to this ubiquitous but little-known world. -- Jeremy Lewis * Literary Review * A quirky and informative study of fonts -- Anthony Horowitz * Sunday Telegraph * Bouncy, well-informed and wittily designed ... an engaging book. -- Jonathan Glancey * Guardian * There's a ton of fascinating stuff you never knew about fonts and thankfully Simon Garfield has stuck practically all of it in this friendly and informative book about the subject ... packed with nuggets that are way more relevant to your cool young life than you might realise ... riveting, and truly educational stuff. -- Stuart Hammond * Dazed and Confused * Amusing and informative ... Just My Type is an immensely refreshing offering from an author who is fascinated by his subject. Conveying the richness and the personality of typefaces with love and passion, this is an accessible and entertaining introduction to the world of lettering. -- Patrick Myles * Blueprint * Delightful ... Just My Type is the kind of book that makes you look at the world differently, indeed, it can induce a mild obsessive compulsive disorder ... like a master sommelier, Garfield has a wonderful capacity to convery the little hints and barely registered associations which different fonts impart ... an ingenious book. -- Stuart Kelly * Scotsman * There is even a photograph of a quick brown fox literally jumping over a lazy dog. What a clever, clever book. -- Lynne Truss Just My Type is an entertaining romp through the world of type design. Mr. Garfield explains the angst and the joy of typography; this is a great book for design geeks to press into the hands of the uninitiated in hopes of conversions, like missionaries with a religious tract. -- Audrey Niffenegger, author of The Time Traveler's Wife and Her Fearful Symmetry This is a smart, funny, accessible book that does for typography what Lynne Truss's best-selling Eats, Shoots & Leaves did for punctuation: made it noticeable for people who had no idea they were interested in such things... bright and sparkling. -- Janet Maslin * New York Times *

Author Information

Simon Garfield writes for the Observer about science, health and the arts. He is a former editor of Time Out, and his book The End of Innocence won the Somerset Maugham Prize. He has written and edited twelve books.

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