Overview
In India, the practice of jugaad-finding workarounds or hacks to solve problems-emerged out of subaltern strategies of negotiating poverty, discrimination, and violence but is now celebrated in management literature as a disruptive innovation. In Jugaad Time Amit S. Rai explores how jugaad operates within contemporary Indian digital media cultures through the use of the mobile phone. Rai shows that despite being co-opted by capitalism to extract free creative labor from the workforce, jugaad is simultaneously a practice of everyday resistance, as workers and communities employ hacks to oppose corporate, caste, and gender power. Locating the tensions surrounding jugaad-as both premodern and postdigital, innovative and oppressive-Rai maps how jugaad can be used to undermine neoliberal capitalist media ecologies and nationalist politics.
Full Product Details
Author: Amit S. Rai
Publisher: Duke University Press
Imprint: Duke University Press
Weight: 0.454kg
ISBN: 9781478001102
ISBN 10: 1478001100
Pages: 232
Publication Date: 15 February 2019
Audience:
Professional and scholarly
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: In Print
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Reviews
Jugaad Time will be of great interest to an array of scholars of South Asia who are committed to ethnographically and historically examining assemblages of affect, media technologies, and temporality. The book offers a novel and important opportunity for these scholars to examine how the Global South is implicated in and by innovation studies. -- Anisha Chadha * Visual Anthropology Review *
""Jugaad Time will be of great interest to an array of scholars of South Asia who are committed to ethnographically and historically examining assemblages of affect, media technologies, and temporality. The book offers a novel and important opportunity for these scholars to examine how the Global South is implicated in and by innovation studies."" -- Anisha Chadha * Visual Anthropology Review * ""Researchers of waste, maintenance, and repair or of the Anthropocene will be interested in jugaad and jugaadus, and Rai’s offering is a welcome challenge to the innovation-dominated framings of consumer capitalist marketing. . . . Even as he emphasizes Indian experiences of jugaad, Rai shows us a way toward wider understandings of how information technologies interlock with contingent and individuated labor to produce the subjectivities of a digital neoliberalism."" -- Juris Milestone * Exertions *
"""Jugaad Time will be of great interest to an array of scholars of South Asia who are committed to ethnographically and historically examining assemblages of affect, media technologies, and temporality. The book offers a novel and important opportunity for these scholars to examine how the Global South is implicated in and by innovation studies."" -- Anisha Chadha * Visual Anthropology Review * ""Researchers of waste, maintenance, and repair or of the Anthropocene will be interested in jugaad and jugaadus, and Rai’s offering is a welcome challenge to the innovation-dominated framings of consumer capitalist marketing. . . . Even as he emphasizes Indian experiences of jugaad, Rai shows us a way toward wider understandings of how information technologies interlock with contingent and individuated labor to produce the subjectivities of a digital neoliberalism."" -- Juris Milestone * Exertions *"
Author Information
Amit S. Rai is Senior Lecturer in New Media and Communication at the School of Business and Management, Queen Mary University of London. He is the author of Untimely Bollywood: Globalization and India's New Media Assemblage, also published by Duke University Press, and the coeditor of InterMedia in South Asia: The Fourth Screen.
