Overview

"Journeys with Jimmy Carter and Other Adventures in Media reveals deep knowledge of elections, traditional and new media, and the importance of seeking new journeys throughout one's life. Assistant to Jimmy Carter, Emmy-winning producer for CBS coverage of the first man on the moon and the Watergate scandal, and public affairs expert Barry Jagoda writes of his dramatic roots and rise from Texas to New York City and Washington DC, becoming a noted authority on the powerful use of new and legacy media. According to Theodore H. White, the ""secret weapon"" for Jimmy Carter's presidential campaign, ""understanding the process of television news coverage was essential for winning the White House. . . . Barry Jagoda brought that dimension to the Carter campaign."" This modern history describes effective use of media tools in politics, business development and brand promotion, and includes practical tips on the use of media to promote candidates and defeat others in 2020."

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9781646630318

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Reviews

Heartfelt beautifully written memoir about the fast lane of American journalism and politics. Game plan for 2020 elections. Highly recommended. --Douglas Brinkley, Katherine Tsanoff Brown Chair in Humanities and Professor of History at Rice University, Author of Cronkite and The Unfinished Presidency, among others . . . Timely memoir vividly reminds that a position of high office does not have to preclude competence and principled behavior. --Elizabeth Blackburn, Nobel Laureate in Physiology or Medicine; President Emerita, Salk Institute; Professor Emerita, Biochemistry and Biophysics, University of California, San Francisco An antidote for Trump-era ennui and a game plan for the 2020 election. --Paul Wilkes, Author of Six American Families; In Due Season: A Catholic Life; Your Last Chapter: Creating a Meaningful Life on Your Own Terms, among others . . . essential reading for anyone who wants an inside view of journalism and politics. --Victor Emanuel, Ornithologist and Environmentalist, Founder of VENT, Victor Emanuel Nature Tours

Author Information

Barry Jagoda was television advisor to Governor Jimmy Carter and White House special assistant to the president. He was also an Emmy Award-winning writer and producer at NBC News and CBS News, including working with Walter Cronkite as producer for the Apollo 11 moon landing and for Watergate coverage. Jagoda is an authority on the transition from traditional media to the digital world that now challenges candidates, elected officials and international thought leaders. Barry Jagoda earned a BA in American studies at the University of Texas, Austin, and an MS from the Graduate School of Journalism at Columbia University. With Texas roots, and after many years in New York and Washington DC, Jagoda now lives in San Diego and continues to be a campaign media advisor and media publicist for high technology companies. He is also a contributing writer for TimesofSanDiego.com.

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