Overview

You're about to dive into a complete guide on how to apply journalism techniques to content marketing. Over the next few chapters, you will learn everything from basic concepts to advanced strategies that will transform the way you produce and distribute content. Each chapter has been carefully crafted to provide valuable insights and practical actions that can be implemented immediately. You'll walk away from this book with an in-depth understanding of how to tell engaging stories, conduct captivating interviews, mine data, optimize for SEO, and much more. But this book is not just theoretical. It was made for content producers like you. Therefore, all concepts are explained in a simple and direct way, with examples and case studies that demonstrate how to apply these techniques in the real world, or rather, phygital. By the end of this book, you will be able to take your content to a new level. Your audience will be more engaged, you will attract more leads and all of this will translate into concrete results for your business. Good reading. Reginaldo Osnildo

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