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9781527502918

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Dr Robert Guang Tian is Director of the Institute of Business Anthropology, China, and Professor of Marketing in the Business School of Shantou University, China. He received a doctoral degree in Social Anthropology from York University, Canada, in 1996, and a MBA degree from Wilfrid Laurier University, Canada, in 1999. He was Professor of Business at the Department of Business Administration at Medaille College, Buffalo, New York from 2005 to 2013. He has received numerous research grants and published substantial papers and books. He is well-known among academics and scholars in the field of business anthropology around the world. Dr Tiebing Shi is Assistant Professor of Marketing at Northwest Missouri State University, USA. He received a doctoral degree in Marketing from Queen's University, Canada, in 2011, and a MBA degree from Indiana University, USA, in 2002. His research interests are in the areas of social, cultural, and ethical dimensions of consumer behaviours and marketing strategies.Dr Adolphus Yee-Yin Wan is Assistant Professor at the Department of Business Administration at Hong Kong Shue Yan University, China, and Guest Professor in the Advanced College of Applied Anthropology of Jishou University, China. He received his DBA from the University of Newcastle, Australia, an MBA and BA from Chinese University of Hong Kong, and a Diploma in Chinese Trade and Investment from Beijing University, China. He is an expert in relationship marketing, and has over 20 years of bank marketing experience. His research interests are marketing, Chinese marketing, Chinese consumer behavior, strategic management and business policy.

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