Overview
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there's no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert's writing is replete with specific strategies you'll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert's automation playbook, you'll realize the machine isn't your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.
Full Product Details
Author: Patrick Gilbert
Publisher: Mill City Press, Inc.
Imprint: Mill City Press, Inc.
Dimensions:
Width: 15.20cm
, Height: 2.00cm
, Length: 22.90cm
Weight: 0.503kg
ISBN: 9781632217684
ISBN 10: 1632217686
Pages: 344
Publication Date: 16 November 2020
Audience:
General/trade
,
General
Format: Paperback
Publisher's Status: Active
Availability: Available To Order
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Reviews
Annie Tao, Agency Account Strategist, Google I had the pleasure of working closely with Patrick throughout AdVenture's multi-year journey with automation, from initial experimentation to eventual mastery. With Join or Die, Patrick challenges the broader marketing community to think more strategically and creatively about harnessing this technology to solve real world marketing problems. Larry Kim, Founder, Mobile Monkey; Wordstream Join or Die is a wake up call to digital advertisers everywhere. Patrick's writing is overflowing with practical knowledge and a unique perspective. After reading Join or Die, you'll feel energized, confident, and motivated to implement these best-in-class automated strategies into your organization's marketing efforts. Brad Geddes, Co-Founder, Adalysis; Author, Advanced Google AdWords This book will help dispel some machine learning myths and make you reassess our own assumptions as to how you use data. If you're working in digital advertising and interested at all about automation and how to work with it, this is a wonderful read. Frederick Vallaeys, Cofounding CEO, Optmyzr If you don't have time to read 30+ business books and figure out what they mean for you as a digital marketer, you'll love this book. Not only will you learn about the future of the industry, you'll also find specific tips based on Patrick's many years as a successful PPC expert. David Rodnitzky, Founder, 3Q Digital Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice! Jim Sterne, Founder, Marketing Analytics Summit; Author, Artificial Intelligence for Marketing Patrick knows so much and writes so well that you will enjoy learning and look forward to meeting him someday. Isaac Rudansky, Founder, AdVenture Media Group Join or Die is a digital advertising masterclass. Gather round ... and listen closely to what Patrick has to say.
Author Information
Patrick Gilbert grew up in Long Island, NY. He studied marketing and economics at the Pennsylvania State University and currently serves as the Executive Director at AdVenture Media Group. He is internationally recognized by Google for his expertise with automation, having been asked to deliver presentations at Google conferences held in NYC, London, and Dublin. Goodfirms.co recognized Patrick as a Top 10 Thought Leader for PPC Machine Learning, and PPC Hero listed Patrick among the Top 50 Most Influential PPC Experts of 2020. If the Buffalo Bills ever win the Super Bowl, Patrick hopes you think of him and say, Good for him. He never gave up on that miserable franchise.
