Overview

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. John V. Chevokas was an American advertising writer and executive. Chervokas created the Charmin's Mr. Whipple ad campaign, and wrote and coined the tagline, Please Don't Squeeze the Charmin, which is used by the character in the television commercial. Chervokas was born in 1936 in Norwood, Massachusetts. He received his bachelor's degree in 1959 from Fordham University. Chervokas went to work in the advertising industry following his graduation from college. In 1964, while working for Benton & Bowles, Chevokas wrote the Mr. Whipple commercial and created the charatcer's iconic plea to grocery shoppers, Please Don't Squeeze the Charmin. The commercial proved a massive hit with consumers. Chervokas did not publicly take credit for his work until he published a first-person piece entitled Confession of a Creative Chief: I Squeezed The Charmin in Advertising Age on December 25, 1972

Full Product Details

9786137469392

Table of Contents

Reviews

Author Information

Tab Content 6

Customer Reviews

Recent Reviews

Countries Available