JMP 14 Consumer Research

Author:   Sas Institute
Publisher:   SAS Institute
ISBN:  

9781635264975


Pages:   184
Publication Date:   20 March 2018
Format:   Paperback
Availability:   In stock   Availability explained
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JMP 14 Consumer Research


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Overview

JMP 14 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. Multiple Factor Analysis is frequently used in sensory analysis to account for differing measures among panelists. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

Full Product Details

Author:   Sas Institute
Publisher:   SAS Institute
Imprint:   SAS Institute
Dimensions:   Width: 19.10cm , Height: 1.00cm , Length: 23.50cm
Weight:   0.327kg
ISBN:  

9781635264975


ISBN 10:   1635264979
Pages:   184
Publication Date:   20 March 2018
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In stock   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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