Overview

JMP 12 Consumer Research focuses on analyses that help users observe and predict subject's behavior, particularly those in the market research field. The Uplift platform predicts consumer behavior based on shifts in marketing efforts. Learn how to tabulate and summarize categorical responses with the Categorical platform. Factor Analysis rotates principal components to help identify which directions have the most variation among the variables. The book also covers Item Analysis, a method for identifying latent traits that might affect an individual's choices. And read about the Choice platform, which market researchers use to estimate probability in consumer spending.

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9781629594385

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SAS provides a complete selection of books and electronic products that help customers use SAS software to its fullest potential. Books and products cover a wide spectrum of topics, and all are developed and reviewed by technical experts. SAS meets the information needs of new and experienced users with a variety of delivery methods including ePub, PDF, HTML, and hard-copy books. Partnerships with authors, other publishers, and distributors ensure that a variety of products are available from a variety of sources to meet the needs of users worldwide.

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