Overview

How can this book help you make more sales right now?   Jeffrey Gitomer’s Little Red Book of Selling became the all-time bestselling Classic because it’s the only sales book that focuses on BOTH “how to sell” and the unknown secret of selling, “why people buy.” Answers that every salesperson wants and needs.   This classic edition also tells the never-before published backstory of how the Little Red Book came about, and includes bonus content of Jeffrey’s best ideas and thoughts.   Making every bestseller list including the coveted New York Times, the Little Red Book made the Wall Street Journal list a record-setting 103 straight weeks.   Sales leaders are saying, “I give it to every new salesperson.” “A MUST READ and IMPLEMENT!” “You hit the nail on the head with regards to what works and why it works.” “Bite-size chunks of sales GOLD you can absorb and use the same minute.”   With self-tests and easy to grasp, real world information, the Little Red Book of Selling gives you the insight and strategies to understand why sales happen. The book includes Jeffrey’s 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales. And by mastering the principles that Jeffrey Gitomer gives you, you’ll make sales happen for yourself… forever.  

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9780971946873

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Gitomer Defined (git-o-mer) n.  1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world-renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. He is the ruling King of Sales. See also: salesman.   AUTHOR. Jeffrey Gitomer is the author of The New York Times best sellers The Sales Bible, The Little Red Book of Selling, The Little Black Book of Connections, and The Little Gold Book of YES! Attitude. Most of his books have been number one best sellers on Amazon.com, including Customer Satisfaction is Worthless, Customer Loyalty is Priceless, The Patterson Principles of Selling, The Little Red Book of Sales Answers, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching!, The Little Teal Book of Trust, Social BOOM!, The Little Book of Leadership, and the 21.5 Unbreakable Laws of Selling. Jeffrey’s books have appeared on major best-seller lists more than 500 times and have sold millions of copies worldwide.  

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