Overview

A random letter began the chance of a lifetime for Jeff Gordon fans Maureen and Russ Harris, when they founded the Jeff Gordon National Fan Club, the largest personal touch fan base in the history of NASCAR. If you sent a letter to Jeff Gordon in the 1990's, chances are that it was processed by the JGNFC. From the outset, they catered not just to the fans of Jeff Gordon, but all race fans. By doing so, they created the most popular fan connection in all of racing during the 1990's. Jeff Gordon On A Chance will take you inside the JGNFC and gives insight into the Jeff Gordon fan. Also, Maureen shares some humorous fanatics that she and Russ went through as not only JGNFC founders but as simple fans. I hope that as a race fan you will appreciate the unique experiences that the Harrises were fortunate enough to have shared through their favorite driver. It was a chance of a lifetime for two ordinary fans to be involved in the rise of a racing superstar.

Full Product Details

9780982920657

Table of Contents

Reviews

Just at the time the sport of NASCAR was primed for mainstream attention and it's fans were ready to connect on a more personal level with their favorite drivers, along came the passionate vision of Maureen and Russ Harris. Like powerful magnets destined to be connected, Maureen and Russ were magically drawn to a then 21-year old driver from Vallejo, CA. Like them, rising-star, Jeff Gordon, believed that offering the fans unprecedented access to information, insight and the enviable position to touch and be touched by their favorite driver could elevate the sport to new heights. As fans, Maureen and Russ truly understood what it would take to build a loyal fan following. Their heart-based innovation and dedication to shift from increasing a fan base to building a family of passionate followers made them true pioneers in the business. Although the internet has dramatically changed how fans connect with their drivers, there was a time not so long ago when fans experienced their love returned by two dedicated fans who had the chance to experience the ride of their life! Hal Price Former Brand Manager for Jeff Gordon www.halprice.org

Author Information

Tab Content 6

Countries Available