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OverviewFor decades the crown jewels of Japan’s postwar manufacturing industry, motorcycles remain one of Japan’s top exports. Japan’s Motorcycle Wars assesses the historical development and societal impact of the motorcycle industry, from the influence of motor sports on vehicle sales in the early 1900s to the postwar developments that led to the massive wave of motorization sweeping the Asia-Pacific region today. Jeffrey Alexander brings a wealth of information to light, providing English translations of transcripts, industry publications, and company histories that have until now been available only in Japanese. By exploring the industry as a whole, he reveals that Japan’s motorcycle industry was characterized not by communitarian success but by misplaced loyalties, technical disasters, and brutal competition. Full Product DetailsAuthor: Jeffrey W. AlexanderPublisher: University of British Columbia Press Imprint: University of British Columbia Press Weight: 0.460kg ISBN: 9780774814546ISBN 10: 0774814543 Pages: 324 Publication Date: 01 January 2009 Audience: General/trade , College/higher education , General , Further / Higher Education Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsAcknowledgments Introduction: Why the Motorcycle? 1 Japan's Transportation Revolution, 1896-1931 2 Motorcycle and Empire: A Study in Industrial Self-Sufficiency 3 Know Your Customers: Designing Products for an Impoverished Postwar Market 4 Know Your Competitors: Finding a Niche in a Crowded Manufacturing Field 5 The Rise of the Big Four 6 Bitter Realities: Going Bankrupt in Japan 7 Sales versus Safety Appendices Notes Glossary Bibliography IndexReviewsThis book is very much at the cutting edge of current scholarship. Besides demonstrating the role of the Japanese military and empire in the early development of the industry, it illuminates the intense competition among motorbike makers in the first decade and a half after the Second World War. - Steven Ericson, author of The Sound of the Whistle: Railroads and the State in Meiji Japan ""This book is very much at the cutting edge of current scholarship. Besides demonstrating the role of the Japanese military and empire in the early development of the industry, it illuminates the intense competition among motorbike makers in the first decade and a half after the Second World War. - Steven Ericson, author of The Sound of the Whistle: Railroads and the State in Meiji Japan"" """This book is very much at the cutting edge of current scholarship. Besides demonstrating the role of the Japanese military and empire in the early development of the industry, it illuminates the intense competition among motorbike makers in the first decade and a half after the Second World War. - Steven Ericson, author of The Sound of the Whistle: Railroads and the State in Meiji Japan""" Author InformationJeffrey W. Alexander teaches at the University of Wisconsin-Parkside. Tab Content 6Author Website:Countries AvailableAll regions |