Overview

Hello. I'm J. Felt, a writer from the bookstore ""Mini"". Kogaru (コギャル) culture, which originated in Japan in the 1990s, has become more than just a fashion trend, but an important rebellion against the established generation in Japanese society. This book examines the phenomenon from various perspectives, exploring its origins, development, and impact on Japanese society. Drawing on interviews with researchers, cultural critics, and those directly involved in kogaru culture, this book provides a comprehensive and vivid portrait of the phenomenon, exploring every aspect of kogaru, from its fashion, language, and behavior to its media representation, social reactions, and legacy as a culture of rebellion against the modern Japanese establishment. We hope that readers interested in the culture of our neighboring country, Japan, researchers of youth counterculture, and anyone interested in the process of identity formation in contemporary society will find this book to be a valuable insight. Thank You.

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