Overview
Jamsetji Tata pioneered modern Indian industry. He has been a key catalyst in the economic growth and development of the country. From Empress Mills to the Iron and Steel Plant, from the establishment of IISc to the building of the Taj Mahal Hotel, Jamsetji's vision made India stand tall. In this carefully researched account, R. Gopalakrishnan and Harish Bhat provide insights into the entrepreneurial principles of Jamsetji that helped created such a successful and enduring enterprise. The even more important contribution by him and his successors has been the institutionalization of Tata values. Over the decades, through hard work, determination, and a consistent vision, he and his successors embedded these values in the organization, which has stood the test of time by consistently contributing to the country's industrial development. The book takes readers into the heart of this amazing story and what has made it possible. Interwoven with engaging real-life stories and interesting anecdotes that went into the making of India's popular brands such as Tata Tea, Tata Motors, Titan and Tanishq, this unique account brings alive the vision of Jamsetji Tata and what we can learn from it.
Full Product Details
Author: Harish Bhat ,
R Gopalakrishnan
Publisher: Penguin Random House India
Imprint: Penguin Business
ISBN: 9780670098071
ISBN 10: 0670098078
Pages: 256
Publication Date: 15 July 2024
Audience:
General/trade
,
College/higher education
,
Professional and scholarly
,
General
,
Tertiary & Higher Education
Format: Hardback
Publisher's Status: Active
Availability: Not yet available
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.
Author Information
Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata Group over the past thirty-four years, including as managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of the Titan Company Ltd. Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani. An avid marketer, he has helped create many successful Tata brands. He writes extensively, and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India. Harish is an incorrigible foodie and fitness freak. His wife, Veena, is a computer professional and data scientist. They have a daughter, Gayatri, who has graduated from college and embarked on her professional career. Harish can be reached at bhatharish@hotmail.com.
