Overview

Jaguar Cars began in 1922, and Blackpool, Lancashire seemed an unpromising launch platform for a car that became as aspirational as it did. In the years that followed the end of World War 1, Sir William Lyons, then known as Bill, appeared to be a pushy young motorcycle sidecar manufacturer with delusions of grandeur. Ambitious to move up to cars, in 1927, he used his Swallow Sidecar workers coach building skills to make bodies for Austin Sevens, giving them a status they scarcely deserved. While a good basic history of the Jaguar Cars story it really lakes any depth to either cars or people that have been part of the story. Although it gives some interesting info about the early history of the mark and the trials and tribulations that Jaguar went through in its formative years are interesting but limited in their scope. Would I recommend it? For non-Jaguar enthusiasts that simply want a brief overview, yes.

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