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By discussing in depth the ways the show was and wasn't distributed during and after its initial run (including the balance of radio stations carrying the show vs. TV stations carrying the show throughout the `50s), Fuller-Seeley makes the book itself an intermedia experience, encouraging readers to contribute to the vital work of media archiving. * Splitsider *

...a deeply researched and powerfully argued analysis of Benny's persona, productions, distribution, advertising, and sponsorship from the early 1930s through the late 1950s. ...It is a must-read for scholars seeking to understand the inner workings, products, and impact of mass media and intermedia develop-ment, consumer culture, and celebrity culture during the heyday of mid-twentieth-century American commercial radio broadcasting and how to write about such issues incisively and inclusively. * The Journal of American History * By discussing in depth the ways the show was and wasn't distributed during and after its initial run (including the balance of radio stations carrying the show vs. TV stations carrying the show throughout the `50s), Fuller-Seeley makes the book itself an intermedia experience, encouraging readers to contribute to the vital work of media archiving. * Splitsider *

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Kathryn H. Fuller-Seeley is Professor in the Radio-Television-Film department at the University of Texas at Austin. She is the author of, among other books, At the Picture Show: Small Town Audiences and the Creation of Movie Fan Culture and the editor of Hollywood in the Neighborhood: Historical Case Studies of Local Moviegoing.

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