Overview

"There's been plenty of hype about the ""netroots,"" and online activism on both the right and left. But most of it's been celebratory, not practical. This is a practical, start to finish guide to promoting any cause and participating in any social movement on the social Web. Long-time activist and online community expert Tom Head covers everything you need to know about e-activism, including: "" Using the Web to find activism jobs and volunteer opportunities "" Using Google Alerts, RSS feeds, and other tools to stay informed "" Building cause-related web sites - even if you have practically no money or web experience "" Engaging effectively on social networking sites "" Promoting causes, events, or organizations without spamming "" Getting more attention and links for a cause "" Keeping allies informed via email, blogs, text messaging, and Twitter "" Organizing local activists using global media, and using online activism to support on-the-ground work "" Blogging to promote a cause: when it works, and when it's not worth it "" Avoiding the common mistakes e-activists make"

Full Product Details

Author:   Tom Head
Publisher:   Pearson Education (US)
Imprint:   Que Corporation,U.S.
Dimensions:   Width: 15.70cm , Height: 1.20cm , Length: 22.80cm
Weight:   0.306kg
ISBN:  

9780789739773

ISBN 10:   0789739771
Pages:   216
Publication Date:   08 July 2010
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Out of Print
Availability:   In Print  
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

Table of Contents

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1 1 Online Activism 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 A New Tool,Not a New Project . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Where Do I Begin? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8     Branching Out . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8     Planting Seeds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 2 How to Research Issues and Stay Informed . . . . . . . . . . . . . . . . . . . . . .13 General Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 Print Publications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Laws and Legislation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .18 Keeping Up with News Sites and Blogs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .19 Your E-Activism Toolkit: Getting Informed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .21 3 How to Plan, Promote, and Maintain a Website . . . . . . . . . . . . . . . .23 Finding Your Audience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24     Organizing Local Supporters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .24     Nonlocal Supporters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29     Making Your Website Media Friendly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .35 Being Found . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38     Search Engines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .38     Cross-Links . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39     Repeat Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39     Social Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .39     Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40     Word of Mouth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .40     Five Steps to Building a Great Activism Website . . . . . . . . . . . . . . . . . . . . . .40 Your E-Activism Toolkit: Building a Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .41 4 Engage with Social Networking Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .43 Social Networking 101 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44     Facebook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .46     MySpace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48     Other Social Networking Sites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .48 Summary: Social Networking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49 5 A Short Guide to the Ethics and Etiquette of Online Activism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .51     Deadly Sin #1: Self-Promotion at the Expense of the Movement . .53     Deadly Sin #2: Unsolicited Bulk Email . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .54     Deadly Sin #3: Hacktivism . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .55     Deadly Sin #4:Violating Copyright . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57     Deadly Sin #5: Nagging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .57     Deadly Sin #6:Violating Privacy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58     Deadly Sin #7: Being Scary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .59 Your E-Activism Toolkit: Following the Rules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61 6 How to Raise Funds Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .63 Other Ways to Raise Funds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .68 Processing Online Donations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .69 Your E-Activism Toolkit: Raising Money . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .71 7 How to Use Multimedia as an Activism Tool . . . . . . . . . . . . . . . . . . . . .73 Online Multimedia Content That Changed the World . . . . . . . . . . . . . . . . . . . .74     The Iranian Protests of 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .75     The Burmese Protests of 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .76     Abu Ghraib . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77     Justice for Oscar Grant . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .78     ”Macaque” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .79     The 2006 May Day Protests in MacArthur Park . . . . . . . . . . . . . . . . . . . . . . . .80 Online Video and How to Stream It . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80 Finding Photographs You Can Use . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82 The Art of Podcasting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .83     Great Podcasts for Activists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .84 Your E-Activism Toolkit: Using Multimedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .87 8 How to Keep Allies and Supporters in the Loop . . . . . . . . . . . . . . .89 Not Necessarily the Newsletter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .91 Using Twitter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .93 Blogging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .98 Your E-Activism Toolkit: Keeping Allies in the Loop . . . . . . . . . . . . . . . . . . . . .101 9 Action Alerts and Online Petitions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .103 Writing Effective Action Alerts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .104 Are Massive Online Petitions a Waste of Time? . . . . . . . . . . . . . . . . . . . . . . . . . . .108 Your E-Activism Toolkit: Action Alerts and Petitions . . . . . . . . . . . . . . . . . . . .111 10 It’s Your World, So Change It . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .113 Four Offline Technologies That Changed Activism . . . . . . . . . . . . . . . . . . . . . .115     The Printing Press . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .115     The Telephone . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117     The Radio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .118     Television . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .120 Four Online Activism Technologies That Are Still Catching On . . . . . . .121     Collaborative Documents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122     Mobile Access . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .122     Integration of Web 2.0 Proprietary Standards . . . . . . . . . . . . . . . . . . . . . . . .122     Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123 Your E-Activism Toolkit: Putting It All Together . . . . . . . . . . . . . . . . . . . . . . . . . .123     Concerned Citizen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .123     Professional Online Activists . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .124     Outreacher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .125 A The 10 Common Online Activism Mistakes and How to Fix Them . . . . . . . . . . . .  .127 B Online Activism Careers and Volunteer Opportunities . . .133 C A Short History of Online Activism Technologies . . . . . . . . . . .139 D Glossary of Terms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .157 E Online Degree Programs for Activists . . . . . . . . . . . . . . . . . . . . . . . . . . . .167 TOC, 9780789739773, 6/7/10  

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Author Information

Tom Head is author or coauthor of 24 nonfiction books on a wide range of topics, including Civil Liberties: A Beginner’s Guide (Oneworld, 2009) and Get Your IT Degree and Get Ahead (Osborne/McGraw-Hill, 2000). He covers civil liberties for About.com, a division of The New York Times Company with 34 million unique visitors per month, and also blogs on civil liberties issues in his home state of Mississippi via the Mississippi Human Rights Report.He also serves as an elected trustee for the Mississippi ACLU, as VP/policy of the Mississippi chapter of the National Organization for Women (NOW), as communications director for Unity Mississippi, on the steering committee of the Jackson,Mississippi, chapter of Parents, Friends, and Families of Lesbians and Gays (PFLAG), and in various other volunteer capacities.He has operated online communities since 1989. An internationally recognized expert on distance education (and coauthor of four books on the subject),Tom is currently finishing up his Ph.D. in the history of ideas at Edith Cowan University in Perth, Australia, through an off-campus study program.    

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